Are you tired of dealing with the constant problems and rising costs of managing your business’s logistics? You’re not alone. In fact, more than 80% of businesses have already seen the benefits of outsourcing these tasks to third-party logistics (3PL) providers. By using the knowledge and resources of a 3PL, you can make your supply chain more efficient. Moreover, it helps you cut costs and focus on what you do best: growing your business.

What is 3PL Logistics?
Third-party logistics (3PL) is a business setup where a company outsources its logistics tasks to a skilled provider. This can include services like warehousing, transportation, inventory control, and order fulfillment. By working with a 3PL, businesses can gain advantages from their knowledge, scale, and infrastructure. To clarify further, what is 3pl logistics? It’s essentially a partnership where logistics processes are handled by experts in the field.
Examples of 3PL services include:
- Warehousing: Storing inventory in a 3PL’s warehouse facility.
- Transportation: Arranging the shipment of goods from one location to another, often using various modes of transport like trucks, trains, or ships.
- Order fulfillment: Processing customer orders, including picking, packing, and shipping the products.
- Inventory management: Tracking and managing inventory levels to ensure efficient stock management.
The key advantages of using a 3PL include:
- Cost savings: Firstly, 3PLs can often get better rates from carriers and suppliers, which leads to lower costs for businesses.
- Improved efficiency: Secondly, 3PLs use their expertise and technology to make logistics processes faster and more efficient.
- Increased scalability: Thirdly, third-party logistics providers can easily adjust their services to fit the changing needs of a growing or shrinking business.
- Reduced risk: Lastly, by outsourcing logistics, businesses can transfer some of the risks linked to transportation and warehousing to the 3PL.
The Role of Third-Party Logistics Companies
Third-party logistics companies play an essential role in streamlining supply chains and ensuring smooth operations for businesses. Their main duties usually include:
- Inventory management: 3PLs track and manage stock levels, making sure products are available when needed while avoiding stockouts or overstocking.
- Transportation: They organise the movement of goods from suppliers to customers. Moreover, they choose the most efficient and cost-effective transport methods.
- Warehousing: Also, 3rd party logistics companies manage warehouses where products are stored, picked, and packed for shipment. They make sure that the facilities are secure, organised, and efficient.
- Order fulfillment: Additionally, 3PLs handle customer orders, including picking, packing, and shipping products. They connect with e-commerce platforms to automate the process and ensure on-time delivery.
In addition to these main functions, many 3PLs offer a variety of value-added services, such as:
- Customs clearance: Helping businesses with customs processes and paperwork, especially for international shipments.
- Packaging: Offering custom packaging solutions to protect products during shipping and improve the customer experience.
- Reverse logistics: Managing returns and exchanges, including product inspection, processing, and restocking.
- Kitting and assembly: Assembling products or kits based on specific customer needs.
- Cross-docking: Moving products directly from incoming to outgoing shipments without storing them in a warehouse.
By focusing on logistics operations, 3PLs provide businesses with expertise and efficiency that can be hard to achieve in-house. They have access to specialised tools, transport networks, and industry knowledge that can greatly boost supply chain performance.
3PL vs 4PL Logistics

While both 3PL and 4PL providers offer logistics services, there are some key differences between them.
4PL Logistics
A 4PL, or fourth-party logistics provider, is a supply chain integrator that manages and coordinates the logistics activities of several 3PLs. In essence, a 4PL acts as a single point of contact for a business, overseeing the entire supply chain process. For businesses wanting to know what is 3PL logistics and how it differs from 4PL, understanding these distinctions is essential.
Key differences between 3PLs and 4PLs include:
- Scope of services: 3PLs handle specific logistics tasks like warehousing, transportation, and order fulfillment. On the other hand, 4PLs manage the entire supply chain from start to finish.
- Level of control: When working with a 3PL, businesses have more direct control over their logistics. However, 4PLs take on more control by coordinating several 3PLs.
- Complexity: 4PLs are often used by large, complex companies with global supply chains. In contrast, 3PLs are suitable for businesses of all sizes.
When to choose a 3PL vs. a 4PL
- Smaller businesses or simpler supply chains: If your business is small or has a simple supply chain, a 3PL may be enough to meet your needs.
- Complex supply chains or global operations: For large companies with complex supply chains or global operations, a 4PL can offer the needed oversight and coordination.
- Need for specialised expertise: If you need specific logistics expertise in a certain industry or region, a focused 3PL might be the best option.
- Desire for greater control: If you want to keep more control over your logistics operations, working directly with a 3PL may be a better choice.
In the end, the decision to use a 3PL or a 4PL depends on your specific needs, the complexity of your supply chain, and how much control you want.
Advanced Technologies in 3PL
The 3PL industry is quickly evolving as it uses advanced technologies to improve efficiency, cut costs, and increase visibility. So some of the most promising technologies include:
Artificial Intelligence (AI)
- Predictive analytics: Firstly, AI can analyse past data to forecast future trends, such as demand changes and transport delays.
- Inventory optimisation: Secondly, AI algorithms can adjust inventory levels, which helps lower the chances of stockouts or excess inventory.
- Route optimisation: Thirdly, AI can find the most efficient transportation routes, thereby reducing costs and cutting environmental impact.

Blockchain
- Supply chain transparency: Blockchain offers a clear record of all transactions and events in the supply chain, thus improving traceability.
- Counterfeit prevention: Additionally, blockchain helps stop counterfeiting by providing a secure and verifiable history of products.
- Smart contracts: Moreover, automated contracts based on blockchain can simplify processes and reduce paperwork, which leads to increased efficiency.
Internet of Things (IoT)
- Real-time tracking: Firstly, IoT sensors track the location and condition of goods in real-time, thus increasing visibility and lowering risk.
- Predictive maintenance: Secondly, IoT sensors monitor equipment and predict maintenance needs, which helps cut downtime and costs.
- Automated workflows: Thirdly, IoT devices automate tasks in warehouses, for example, inventory control and order fulfillment.
Case Studies to better understand what is 3PL logistics
- Amazon: Amazon has been a leader in using AI and IoT technologies in logistics. For example, Amazon Robotics (formerly known as Amazon’s Kiva robots) use AI to improve warehouse operations and significantly cut picking times.
- Walmart: Walmart has implemented blockchain technology to track food products from farm to table. This initiative ensures food safety and traceability.
- DHL: DHL uses IoT sensors to monitor shipments in real-time. This provides customers with precise delivery updates and improves visibility.
By using these advanced technologies, 3PL providers can offer businesses greater efficiency, cost savings, and improved customer satisfaction. As a result, we can expect even more innovative applications in the 3PL industry as technology continues to evolve.
Industry Trends and Best Practices
The 3PL industry is constantly evolving, driven by several key trends:
Omnichannel Fulfillment
- Meeting customer expectations: Consumers expect a smooth omnichannel experience. They want to shop and receive products through various channels.
- 3PLs as enablers: Additionally, 3PLs play a crucial role in supporting omnichannel fulfillment. They manage inventory across multiple locations and offer flexible shipping options.
Sustainability
- Growing consumer demand: Consumers are more concerned about sustainability and ethical sourcing.
- 3PLs taking action: Moreover, many 3PLs are adopting sustainable practices. For instance, they reduce carbon emissions, use eco-friendly packaging, and support ethical suppliers.
Automation
- Increased efficiency: Automation technologies, such as robotics and AI, are improving efficiency and cutting costs in 3PL operations.
- Improved accuracy: Undoubtedly, automation helps reduce errors and improve accuracy in tasks like picking and packing.
Best Practices for Selecting a 3PL
When choosing a 3PL, consider the following best practices:
- Assess your needs: Firstly, clearly define your business’s specific requirements. This includes the products you ship, order volume, and service level.
- Evaluate 3PL capabilities: Secondly, research potential 3PLs to assess their capabilities, experience, and reputation. In addition, ensure they fit your needs.
- Consider technology: Thirdly, look for 3PLs that use advanced technology to support your operations. For instance, consider warehouse and transportation management systems.
- Negotiate terms: Moreover, carefully negotiate the agreement terms, including pricing, service levels, and contract length.
- Monitor performance: Lastly, continuously monitor the 3PL’s performance. This helps ensure they meet your expectations and resolve any issues quickly.
Common Challenges and How to Overcome Them
- Integration issues: Integrating your systems with a 3PL’s systems can be challenging. Therefore, ensure compatibility and invest in integration tools.
- Visibility and control: Also, maintaining visibility and control over your inventory can be difficult with a Third-party logistics companies. Thus, use technology and regular communication to manage this.
- Cost management: Additionally, managing costs can become challenging, especially as your business grows. So, negotiate rates, optimise your supply chain, and monitor performance to control costs.
- Flexibility: Moreover, adapting to business or market changes can be hard. For this reason, choose a 3PL that is flexible and can adjust to your evolving needs.
By following these best practices and addressing common challenges, businesses can successfully partner with 3PLs. This helps improve their supply chain operations and achieve their goals.
What is an example of a 3PL?
Imagine you’re an online retailer selling clothes. You have a lot of clothes stored in a warehouse, but you don’t have your own trucks or delivery drivers.
That’s where a Third-Party Logistics company comes in.
A 3PL company would be like a shipping partner for your business. They have their own warehouses, trucks, and delivery people. You could send your clothes to their warehouse, and they would take care of storing them, packing them into boxes, and delivering them to your customers.
In simpler terms, a 3PL company helps you with all the things you need to get your products from your warehouse to your customers.
Top 5 3PL Companies in Australia
1.eStore Logistics

Founded in 2008, eStore Logistics is Australia’s leading 3PL provider specialising in e-commerce fulfillment. Over the years, they have offered a wide range of services, including warehousing, inventory management, fulfillment, distribution, and reverse logistics.
The core 3PL services include:
- Warehousing: Secure storage solutions tailored to clients inventory needs.
- Inventory Management: Accurate tracking and optimisation of stock levels.
- Fulfillment: Efficient order processing, picking, packing, and shipping.
- Distribution: Reliable delivery to customers across Australia.
- Reverse Logistics: Streamlined handling of returns and exchanges.
eStore Logistics is committed to innovation and growth. They’ve expanded their network to include new warehouses in Marsden Park and Bankstown, enhancing their service capabilities in New South Wales. Also their have multiple offices in Victoria.
2.Toll Group

Toll Group is one of Australia’s largest third-party logistics providers. In fact, they have offices in all major Australian cities. Established in 1888, Toll Group boasts a rich history in Australian logistics. At first, they started with a single horse-drawn cart hauling coal. Over time, they grew into a leading third-party logistics provider offering a wide range of services for different industries.
Their core 3PL services include:
- Warehouse Management: Efficient storage and management of your inventory. As a result, businesses can manage their stock easily.
- Inventory Control: Accurate tracking and monitoring of stock levels. Thus, they help prevent overstocking or stockouts.
- Freight Forwarding: Seamless international cargo movement. Moreover, they ensure smooth global deliveries.
- Distribution: A widespread network for delivering goods across regions. Because of this, goods reach their destination quickly.
- Delivery: Timely and reliable last-mile delivery solutions. In turn, customers receive their products without delays.
Toll Group has a strong international presence. For instance, they have offices in China, India, Japan, Korea, New Zealand, Thailand, the USA, Canada, Italy, Sweden, the UAE, Germany, the UK, and many other countries. They focus on technology-driven solutions. Additionally, they specialize in freight forwarding, contract logistics, and supply chain solutions.
3. Couriers & Freight

Established in 2009, Couriers & Freight has been a leading provider of 3PL (Third-Party Logistics) services in Australia for over 14 years. With head office in Sydney, they offer a comprehensive range of logistics solutions tailored to meet the specific needs of businesses of all sizes.
Beyond their core 3PL services, which include warehouse management, inventory management, ecommerce integration, picking and packing, delivery and distribution, and returns management. They also provide valuable insights and resources to help businesses optimise their freight operations.
Couriers & Freight offers a comprehensive suite of 3PL services, including:
- Warehouse Operations: Efficient storage and management of your inventory.
- Inventory Control: Accurate tracking and monitoring of stock levels.
- E-commerce Integration: Seamless connection with various online platforms.
- Order Fulfillment: Efficient picking, packing, and shipping of products.
- Delivery and Distribution: Timely transportation of goods to your customers.
- Returns Handling: Streamlined management of product returns and exchanges.
4. StarTrack

StarTrack, a subsidiary of Australia Post, is your one-stop shop for all parcel, freight, and logistics needs. With its extensive national network, they ensure swift delivery across Australia. In addition, they can ship your parcels overseas through Australia Post’s international services.
Beyond traditional deliveries, StarTrack offers a wide range of 3PL services for businesses:
- Warehouse Management: Efficient storage and management of your inventory.
- Inventory Management: Accurate tracking and control of stock levels.
- Order Fulfillment: Streamlined picking, packing, and shipping of orders.
- Omnichannel Fulfillment: Seamless fulfillment across all sales channels.
- Split Shipping: Flexibility to ship orders in parts, if needed.
- International Shipping: Global reach for your products.
- Supply Chain Analytics: Data-driven insights to optimise operations.
- Cross-Border Logistics: Efficient handling of international trade.
Moreover, they provide valuable features for seamless integration with your business:
- Shopping Cart Integration: Offer diverse shipping options at checkout.
- Automated Delivery Notifications: Keep customers informed about their orders.
- Real-time Order Tracking: Provide transparency and peace of mind.
Thus, StarTrack is ideal for businesses with:
- High-volume shipments (1,500+ parcels per month).
- Non-perishable and non-dangerous goods.
- Packages under 22 kg.
With warehouses across Queensland, Victoria, New South Wales, Tasmania, and the Capital Territory, they offer extensive reach within Australia.
5.Linfox

Linfox, a top logistics provider in Australia and New Zealand, has operated for more than 60 years. Founded in 1956, the company grew from modest beginnings into a major industry player.
Their key services include:
- Transport and Freight: Moving goods efficiently by road, rail, air, and sea.
- Warehousing and Distribution: Managing storage, handling, and distribution of products.
- Supply Chain Management: Optimising the entire supply chain for maximum efficiency.
- Cold Chain Logistics: Handling temperature-sensitive products with care.
- Customs Brokerage: Providing expertise in customs clearance procedures.
- Technology Solutions: Offering innovative tools for tracking and managing logistics.
Linfox is also known for its strong focus on safety and sustainability. Moreover, they operate a vast network across both countries, ensuring reliable logistics services.
If you’re looking for a trusted logistics partner, Linfox is a great choice. Their expertise and dedication to excellence make them valuable to businesses of all sizes.
Comparing the Top 5
Each of these 3PL companies has unique strengths and services. When selecting a provider, businesses should consider the following factors:
- Scope of Services: Do they offer the specific services you need, such as warehousing, transportation, or international freight forwarding?
- Network and Coverage: Do they have a strong network in Australia and internationally, especially if you have global operations?
- Technology: Do they utilise advanced technology to improve efficiency and visibility?
- Industry Expertise: Do they have experience in your specific industry or sector?
- Customer Service: How responsive and helpful is their customer service team?
By carefully evaluating these factors, businesses can choose the 3PL provider that best aligns with their needs and goals.
Are you ready to take the next step and transform your business’s logistics operations?
You can learn more about what is 3PL logistics and how 3PL services benefit your Australian business by visiting these reliable government websites:
- Australian Logistics Council
- Department of Infrastructure, Transport, Regional Development, Communications and the Arts
We hope this article has clarified what is 3PL logistics is and how it can benefit your business.
Contact GenFreight today to explore how we can optimise your supply chain and drive operational efficiency. Our team of experts is ready to assist you with all aspects of 3PL, from warehousing and transportation to customs clearance and more. With over a decade of global experience in 3PL services, we’re well-equipped to handle your unique logistics challenges.
Don’t hesitate to reach out for a consultation. GenFreight is here to help your business achieve its goals.